The Power of Prudential California Realty
Designed to connect the finest independent real estate companies to the world’s most discerning clients, the Sotheby’s International Realty franchise system today supports affiliates with a host of operational, marketing, recruiting, educational and business development resources. It also maintains an association with Sotheby’s auction house, which offers benefits to sellers that are unmatched by other real estate networks.
The Sotheby’s International Realty organization is currently comprised of a real estate brokerage operation and a franchise/affiliate system of independently owned and operated real estate companies.
The brokerage operation, now operated by NRT Incorporated, was originally founded in 1976 as an international real estate service for the clients of Sotheby’s, the venerable, two-centuries-old auction house. The company quickly broadened its reach by offering top local real estate brokerages with a powerful marketing and referral program for fine properties serving a range of customers and locations. The affiliate system is being integrated into a full, luxury franchise system under a separate company, Sotheby’s International Realty Affiliates, Inc.